About Me Hi, I’m Pia Held – I work with identity in people, brands and the spaces. My background in Creative Direction and Branding taught me how form, color, and story can make essence visible. Human Design added another layer – it gave language to the unseen: energy, purpose, potential. Over time, both paths began to inform each other. Design showed me how identity becomes visible. Human Design showed me where it begins. Today, I move fluidly between both – guided by the same curiosity: how inner truth finds its outer expression.