Brand Identity

BRAND IDENTITY

What is BRAND IDENTITY? I create brands and visual identities for personal brands, companies, and spaces. From the strategic core to brand design and implementation, i develop a holistic identity system that shapes how a brand looks, feels, and communicates. With years of experience in branding and creative direction, i guide projects through concept, design and execution, ensuring every detail reflects the essence of the brand.

What is MY BACKGROUND? I spent over a decade working in branding and design and co-founded and led two creative businesses in the same field – Studio Lineatur and Leit & Held. These years shaped my eye for identity and aesthetics and taught me how people, ideas, and places come alive when their core is clearly expressed. My work begins with uncovering that core – the purpose, values, and voice – and translating it into visual form through the balance of strategy and aesthetics.

PERSONAL BRANDING (1/3)

COMPANY BRANDING (2/3)

PLACE BRANDING (3/3)

»Working with Pia was a true gift. She redefined our authentikka brand with sensitivity, creativity, and a sharp eye for aesthetics – and brought our raw diamond to life. We still benefit from her ideas and the thoughtfully crafted concepts that have given Authentikka its unmistakable identity. We especially appreciate her calm, professional presence and the ease with which she understood and translated our vision. Collaborating with her was inspiring, effortless, and genuinely beautiful – thank you from the heart.«

SONJA RANA, FOUNDER OF AUTHENTIKKA

»Pia’s energy and intuition truly inspired us. We’re super happy with the first phase of our branding – her creativity and sense for what fits our vision have been remarkable. We’re excited to continue bringing it all to life together and can’t wait to see where her creativity takes us next.«

STEFAN NAJIB, FOUNDER OF MALKA

»Working with Pia during the founding phase of atisan was inspiring and well structured. She has a very strong sense for how a brand should speak and what resonates with the target audience. Her branding guidelines helped us gain clarity about the brand early on and continue to form the foundation of our branding to this day.«

DANIEL PABST, FOUNDER OF ATISAN

»Pia created the branding for my project hiddenland. With great sensitivity for materiality, she managed to translate my concept into a visual atmosphere that continues to inspire me. She helped me bring my ideas into the graphic realm and developed a branding concept that deeply strengthened my identification with the brand. Working with her felt effortless, as she was able to fully attune to my context and wishes.«

SARINA ZIEVERT, FOUNDER OF HIDDENLAND

»Pia is a dedicated, creative, and reliable professional. She quickly immerses herself in new topics, bringing clarity and direction to every project. Her focused, versatile, and thoughtful approach made her a valued and trusted member of our team.«

AGENTUR REALGESTALT, BERLIN